Perspective, tips, and insights

Articles to help you improve your digital marketing

How healthcare email marketing insights can actually empower your doctors

Doctor writing healthcare email marketing at computer

Healthcare email marketing insights can provide valuable information to doctors about their potential patients. Analyzing this data helps them better understand patient needs and make informed decisions about their marketing and outreach efforts, ultimately improving patient engagement and satisfaction. Keep reading for tips on using email campaigns to connect with your patients and build loyalty, […]

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How to have a successful website kick-off meeting

Website kickoff meeting illustration showing hands giving high five

The kick-off meeting sets the tone for any project. At TBH Creative, website project kick-off meetings are a chance to set our partnerships up for success. Our primary goal in a kick-off meeting is to ensure all team members are on the same page. By setting clear expectations about deliverables and team roles, we establish […]

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Case study: Florida Orthopaedic Institute rebrand and website redesign

View of FOI homepage on tablet screen

Florida Orthopaedic Institute joined forces with four local orthopedic practices. Together, they needed a unified brand and website presence. The leaders of FOI knew they needed a healthcare marketing agency with experience in orthopedics.  Keep reading to find out why FOI partnered with TBH Creative for help with this critical initiative and learn about what […]

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SEO and accessibility: Why both are critical for website success

illustration of image with code and alt text showing seo and accessibility

Did you know prioritizing SEO and accessibility together can lead to a better-performing website? Many elements that improve a site’s accessibility—like alternative text for images and clear site navigation—also boost rankings.  That said, the reverse is also true.  Accessibility errors and poorly implemented SEO are also things that can make your website harder for users, […]

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Best practices for successful healthcare marketing CTAs

Healthcare marketing CTAs illustration

Healthcare marketing CTAs, or calls to action, are essential to any digital marketing campaign. They help users understand what steps to take next, ultimately leading to more engaging and effective healthcare marketing plans.  Even the most well-crafted healthcare marketing content may fail to achieve the desired response if they don’t include CTAs. In fact, according […]

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