Repeating past mistakes is a choice, right? Use the insights we learned in 2024 to refine and finalize your 2025 digital marketing planning. We can’t wait to see what the new year will bring. In fact, we’ve already started exploring what’s next, including top web design trends for 2025. Ready to level up your marketing […]
When I founded TBH Creative, websites were essentially clickable PDFs and digital marketing was just finding its footing. Today’s marketing teams juggle everything from viral reels to AI-powered campaigns. Yet after 20 years and countless technology shifts, I’ve discovered that solid marketing principles matter more than ever. While the channels for telling our stories have […]
The Internet is a constant source of debate. Is the dress black and blue or white and gold? How do you pronounce GIF? Should your website have gated content? A new school of thought is emerging in the latter debate. What is gated content? Gating content requires users to provide information for access. Both B2C […]
Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]
Have you ever used a loupe? That handy magnifier was my secret weapon for spotting the best photo on contact sheets frequently at the start of my career. Then, about 20 years ago, freelancers I worked with started to submit photos digitally from photoshoot assignments, and I retired my loupe, using Photoshop’s zoom feature for snap selection instead. That’s how things usually go, with new technologies replacing outdated ones—except, of course, when it comes to QR codes and marketing. That story goes a little differently.
