Digital Marketing Posts

The Internet is a constant source of debate. Is the dress black and blue or white and gold? How do you pronounce GIF? Should your website have gated content? A new school of thought is emerging in the latter debate. What is gated content? Gating content requires users to provide information for access. Both B2C […]

Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]

Have you ever used a loupe? That handy magnifier was my secret weapon for spotting the best photo on contact sheets frequently at the start of my career. Then, about 20 years ago, freelancers I worked with started to submit photos digitally from photoshoot assignments, and I retired my loupe, using Photoshop’s zoom feature for snap selection instead. That’s how things usually go, with new technologies replacing outdated ones—except, of course, when it comes to QR codes and marketing. That story goes a little differently.

The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution.  So, […]

So your company has just produced an amazing video for marketing—how do you make sure the right people actually see it? Whether it showcases your brand, highlights your services, or introduces your fantastic team, if you launch but don’t have a strategic plan for sharing it with the world, your video might as well be […]