Ask many savvy business owners what their greatest asset is, and you’ll likely hear that it’s their people more than once. It’s no surprise that recruiting talent has become a very competitive (and critical) part of running a successful organization. In many industries, employee turnover remains a challenge. So, how do you stay ahead and […]
Your careers page might be the most important web page no one’s thinking about. In today’s hiring landscape, recruitment marketing is as essential as customer marketing, and strong careers page examples bring it all together. Job seekers behave like savvy consumers: they shop around, read reviews, and browse multiple “brands” before deciding where to apply. […]
When was the last time you looked at your job description marketing with fresh eyes? (And, yes, before you ask, job descriptions are definitely a form of marketing.) As a key player in the recruitment process, your role in crafting engaging job descriptions is crucial. If you randomly pulled up one of the listings for […]
Just as companies compete for customers, they also compete for talent. Top candidates have many choices, and the Internet floods them with options, so employers must actively market themselves to stand out. This objective is called recruitment marketing. Finding great talent is tough these days. Following the Great Resignation, quit rates have returned to pre-pandemic […]
Repeating past mistakes is a choice, right? Use the insights we learned in 2024 to refine and finalize your 2025 digital marketing planning. We can’t wait to see what the new year will bring. In fact, we’ve already started exploring what’s next, including top web design trends for 2025. Ready to level up your marketing […]
