Digital Marketing Posts

15 careers page examples that turn visits into applications

Recruitment marketing series #3- attract top talent with standout career pages

Your careers page might be the most important web page no one’s thinking about. In today’s hiring landscape, recruitment marketing is as essential as customer marketing, and strong careers page examples bring it all together.  Job seekers behave like savvy consumers: they shop around, read reviews, and browse multiple “brands” before deciding where to apply. […]

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Is your job description marketing working against you?

Recruitment marketing series post #2- shift your approach for engaging job descriptions

When was the last time you looked at your job description marketing with fresh eyes? (And, yes, before you ask, job descriptions are definitely a form of marketing.) As a key player in the recruitment process, your role in crafting engaging job descriptions is crucial. If you randomly pulled up one of the listings for […]

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Recruitment marketing reimagined: Building stronger teams with smarter outreach

Recruitment Marketing series post #1- an introduction to the rules of recruitment

Just as companies compete for customers, they also compete for talent. Top candidates have many choices, and the Internet floods them with options, so employers must actively market themselves to stand out. This objective is called recruitment marketing. Finding great talent is tough these days. Following the Great Resignation, quit rates have returned to pre-pandemic […]

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