Social Media Posts

So much is different between math classes today and how they were taught when I was growing up, but teachers are still telling kids to “show your work.” I wish this were a requirement for social media sharing. Think about how much more helpful and interesting your feed would be if people, when writing LinkedIn thought leadership posts, actually had to prove that they had given real thought to what they were about to share.
If you’ve noticed more of the same-sounding garbage in your feeds masquerading as thought leadership, you’re not imagining things. According to recent research findings from Originality.ai and WIRED, over half of all longer posts on LinkedIn are AI-generated and not viewed as high-quality. 

Prolifically posting long messages written by AI is a waste of time and effort. They’re not impressive (and because they’re lackluster, they’re also rarely engaged with). After all, no one wants to read empty or bland, buzzword-filled fluff that uses too many words to say too little. 

So, these days, what does it take to draft copy that doesn’t fall flat? Keep reading for what I’ve learned about using that math class concept of “showing your work” to avoid low-value, template-sounding posts when writing LinkedIn thought leadership content.

Are our social media marketing strategies moving the needle? Are we gaining any new customers from our social channels? These are frequently asked by marketing leaders who need help to see the business value of social media.

While 75% of CMOs say they’re under increased pressure to “do more with less,” social media can be a great marketing channel to focus on. With the right approach, you can squeeze out more value from social and reach a wider audience for minimal investment.

Social media marketing can be a powerful way to connect directly with your audience, amplify your brand awareness, and boost conversions. However, measuring social media success to understand how your efforts are truly moving the needle can be daunting for many marketing teams.

“Hashtag goals”… You know that an Internet technology trend is here to stay when people start referring to using it out in the real world (or in late-night comedy sketches). Love them or hate them, it just makes sense to incorporate the best hashtags for social media in your marketing outreach. Given their popularity and […]

How much does it really cost to work with a social media influencer as part of a digital marketing campaign? And, is there a way to start doing influencer marketing without breaking the bank? Influencer marketing is no longer a social media strategy used by only a few companies to grow their businesses. In fact, it’s estimated to grow to be a $16.4 billion […]